Scaling account level personalization across Edenred enterprise buyers
ABM Recommendation for Edenred Enterprise Payments Solutions
This page outlines how Prismic AI enables Edenred to generate governed ABM landing pages tailored to enterprise payroll, payments, and operations leaders across global accounts.
Our analysis
Operational complexity is slowing enterprise ABM execution
Selling into large multinational organizations requires aligning multiple personas over long cycles while avoiding fragmented messaging across countries and functions.
Multi persona buying committees dilute relevance
Generic landing pages fail to address the distinct priorities of payroll, treasury, and operations leaders, reducing late stage engagement in complex enterprise deals.
Global complexity creates content bottlenecks
Country specific compliance, payment rails, and workforce models make manual ABM page creation slow and difficult to scale consistently.
Limited governance across localized campaigns
Without structured content and controls, local teams struggle to adapt messaging while maintaining brand, legal, and commercial alignment.
Recommended Approach with Prismic AI Landing Pages
Scale account specific relevance
Prismic AI generates ABM landing pages from structured inputs, ensuring each enterprise account and role receives messaging aligned to its operational reality.
Centralize governance with local flexibility
Shared page models and controlled content zones allow Edenred to scale personalization while preserving brand, compliance, and procurement standards.
Accelerate enterprise GTM execution
Marketing and sales teams launch tailored ABM pages faster, supporting procurement led buying cycles and improving deal momentum across regions.
Example ABM landing pages for priority enterprise accounts
The following examples illustrate mocked ABM landing pages generated for representative enterprise buyers using Edenred messaging and structure, with production leveraging Edenred design systems.
4-weeks Delivery plan
Next steps
Edenred and Prismic collaborate to validate the ABM model quickly and launch the first enterprise ready campaigns. This will be formalized in a SoW at contract signature.
Define ABM scope and targets
Select priority accounts, roles, and regions to anchor the first ABM landing page rollout.
Establish base page and governance
Create a centralized ABM page model with clear brand, legal, and content controls.
Generate and refine ABM pages
Use Prismic AI to produce account and role specific pages and review them with sales and marketing stakeholders.
Activate and measure impact
Deploy pages in live ABM motions and track engagement to inform broader rollout.
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Brenda Pugliese
Account Executive
