Scaling personalized ABM experiences for Firstsource’s enterprise GTM motion

ABM Recommendation for Firstsource

This page outlines how Firstsource can use Prismic AI to generate and operate high-impact ABM landing pages tailored to enterprise buyers across CX, digital operations, and transformation programs.

Samira Eraltan

Account Executive

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Our analysis

Enterprise ABM at the intersection of complex buying groups and long sales cycles

Firstsource operates in high-consideration enterprise deals involving multiple stakeholders, where generic messaging struggles to address role-specific priorities and industry context.

Fragmented messaging across buying committees

Single, generic landing pages fail to resonate with CX leaders, operations heads, and IT stakeholders simultaneously, reducing relevance and conversion in ABM campaigns.

Manual effort limits ABM scale

Creating and maintaining account- or segment-specific pages requires significant coordination between marketing, sales, and web teams, slowing execution.

Limited control over personalization at scale

Without structured content and governance, personalization becomes risky, inconsistent, and difficult to align with enterprise brand standards.

Recommended Approach with Prismic AI Landing Pages

Generate account-specific narratives faster

Prismic AI transforms structured content into tailored ABM pages aligned to specific accounts, industries, or deal stages, while keeping messaging editable and reviewable.

Reuse core content across segments

Shared content blocks for value propositions, proof points, and services are reused across pages, with AI adapting emphasis by persona or vertical.

Maintain governance and GTM alignment

All AI-generated content remains fully controlled in the CMS, enabling brand, legal, and sales teams to validate outputs before activation.

Example ABM pages for Firstsource target accounts

The following examples illustrate personalized ABM landing pages for enterprise CX and operations leaders, using mocked branding; production pages would fully leverage Firstsource’s design system.

Company

UnitedHealth Group

Role

Head of Payer Operations

Personalization Instructions

Generate a concise, executive-level landing page for a Head of Payer Operations at a large US health insurer, focusing on how AI-driven claims automation reduces processing costs and manual rework across legacy platforms, strengthens regulatory compliance and audit readiness across multi-state programs, and modernizes the member experience while delivering measurable short-term cost savings and ROI.

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Company

Centene Corporation

Role

SVP, Medicaid Operations

Personalization Instructions

Generate a personalized landing page for an SVP of Medicaid Operations highlighting how configurable automation adapts to complex, state-specific workflows, reduces error rates and appeals through embedded QA and AI validation, and enables rapid scaling of AI-enabled claims operations despite limited in-house automation expertise. Emphasize speed to value and operational consistency.

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Company

JPMorgan Chase

Role

Head of Operations Transformation

Personalization Instructions

Generate an executive-focused landing page addressing a Head of Operations Transformation at a global bank, emphasizing consolidation of fragmented legacy systems, elimination of manual reconciliation through intelligent automation, clear ROI and cost reduction metrics for transformation programs, and auditable, compliant workflows to meet complex regulatory reporting requirements.

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Company

HSBC

Role

CIO, Global Operations

Personalization Instructions

Generate a CIO-level landing page centered on global operations, showing how standardized, resilient automation improves operational continuity across EMEA and APAC, reduces risk during vendor consolidation and migrations, and delivers transparent ROI with strong audit trails and compliance across a heterogeneous vendor and technology stack.

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Company

Vodafone Group

Role

Head of Customer Experience Operations

Personalization Instructions

Generate a targeted landing page for a Head of Customer Experience Operations, focusing on reducing churn through faster issue resolution, scaling omnichannel customer support for new product launches without linear cost growth, and seamlessly integrating AI and automation into existing CX platforms while maintaining SLAs and service quality.

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4-weeks Delivery plan

Next steps

Prismic partners with Firstsource marketing and GTM teams to design, generate, and activate scalable ABM landing pages within four weeks.

Configure the front-end

Building the front-end that will display the landing pages on a subdomain of the main Drupa-powered website

Define ABM segments and personas

Align on priority industries, accounts, and buyer roles to structure content and personalization rules.

Generate pages with Prismic AI

Use AI to create tailored landing pages per segment or account, with full editorial control.

Launch and iterate

Deploy pages, measure engagement, and refine messaging without developer dependency.

Talk to Samira

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Samira Eraltan

Account Executive

Email me