Extending ABM execution capabilities for DEPT®'s Tech & Data and Brand & Media programs
ABM Partnership Recommendation for DEPT®
This page outlines how DEPT® can use Prismic AI to deliver on-brand ABM landing pages at scale for its B2B clients, complementing Growth Invention, AI Transformation, and customer-experience programs.
Market context
Sophisticated B2B targeting now demands page-level personalization to convert intent into growth
While Brand & Media programs and data strategies have become highly sophisticated, many B2B campaigns still direct high-intent accounts to generic experiences that fail to reflect account context, buyer priorities, or deal stage.
Qualified traffic lands on undifferentiated experiences
ABM media programs often drive qualified accounts to static pages that do not reflect account-specific challenges, persona priorities, or your clients' differentiated value propositions.
ABM page execution creates operational bottlenecks
Manually building and governing personalized landing pages consumes specialist time that could be spent on strategic growth initiatives and customer-experience optimization.
Data intelligence rarely reaches the landing page
Rich audience, firmographic, and intent data fuels targeting precision, but is rarely translated into tailored on-site messaging—limiting conversion impact and ROI.
Recommended Approach with Prismic AI
Deploy ABM execution as a scalable performance lever
Prismic AI converts DEPT®'s audience and account insights into conversion-ready ABM landing pages that match the sophistication of your targeting strategy.
Integrate with client design systems for brand consistency
Pages are generated directly within each client's design system, ensuring full brand and campaign consistency with built-in governance for enterprise compliance.
Industrialize ABM as a repeatable service capability
Prismic provides the ABM page engine; DEPT® delivers Growth Invention strategy, media activation, and optimization—creating a partner-led capability for your entire B2B portfolio.
Example ABM landing pages built for NVIDIA's B2B target accounts
These examples show ABM landing pages generated for NVIDIA's target accounts and senior buyers as a demonstration of Prismic's output quality. Designs are intentionally low-fidelity; when deployed for your clients, pages are generated directly within their design systems to ensure full brand and campaign consistency.
4-week Delivery Plan
Next steps
Prismic and DEPT® align to define a joint ABM execution offering and demonstrate value for selected B2B clients.
Align on B2B ABM opportunities
Identify client segments and performance programs where personalized ABM pages drive incremental growth and customer-experience outcomes.
Define the partner-led delivery model
Clarify roles across DEPT® strategy, media activation, and Prismic page generation with governance standards.
Build client-ready ABM demonstrations
Create reusable demonstrations tailored to DEPT®'s B2B client portfolio and Tech & Data capabilities.
Activate and scale across accounts
Launch ABM page execution across selected accounts and expand as performance proves out—from target account to live page in minutes.
ABM Partnership Recommendation for DEPT®
How DEPT® can partner with Prismic to deliver on-brand ABM landing pages as a performance tool for B2B clients, supporting Growth Invention and AI Transformation programs.
Alex Mills
Head of Partnerships
