Extending OutCreate capabilities with automated ABM page generation
ABM Partnership Recommendation for Incubeta
This page outlines how Incubeta can use Prismic AI to deliver on-brand ABM landing pages at scale for B2B clients like ING, complementing OutCreate's data-led creative and OutMeasure's proof-of-impact capabilities.
The opportunity
Data-led media targeting demands page-level personalization to prove impact
While OutMeasure proves campaign impact and OutCreate scales data-led creative, many B2B programs still land on generic pages that fail to reflect account context, buyer role, or deal stage—limiting provable conversion lift.
Qualified traffic lands on experiences that can't prove ROI
ABM media programs drive qualified accounts to static pages that don't reflect account-specific challenges, making it difficult to attribute conversion lift back to personalization efforts.
Scaling personalized creative requires unsustainable resources
Manually creating and governing personalized landing pages for each account and persona is slow and expensive, creating operational bottlenecks that limit OutCreate's scalability across global clients.
Audience intelligence stops at the ad, not the landing page
Rich firmographic, intent, and account data used for media targeting is rarely translated into tailored on-site messaging, leaving conversion potential on the table.
Recommended Approach with Prismic AI
Turn audience insights into measurable page performance
Prismic AI converts Incubeta's account and audience insights into personalized ABM landing pages, enabling OutMeasure to track conversion lift from page-level personalization.
Maintain brand governance across global clients
Structured content models ensure brand consistency and compliance across enterprise clients like ING, L'Oreal, and Hyundai while enabling large-scale personalization variation.
Extend OutCreate with automated ABM page generation
Prismic provides the ABM page engine; Incubeta delivers strategy, data-led creative, and optimization—creating a repeatable, billable capability for B2B clients.
Example: Incubeta × ING
ABM landing pages built for ING's potential B2B target accounts
These examples show ABM landing pages generated for ING Bank's B2B target accounts as a demonstration of Prismic's output quality. Designs are intentionally low-fidelity; in production, pages render within ING's design system to ensure full brand and campaign consistency.
4-week delivery plan
Next steps
Prismic and Incubeta align to define a joint ABM execution offering and demonstrate value for selected B2B clients like ING.
Align on B2B ABM use cases
Identify client segments and performance programs where ABM pages drive incremental lift, starting with ING and similar financial services clients.
Integrate with OutCreate workflows
Define roles across strategy, media activation, page generation, and creative governance to extend OutCreate capabilities.
Build client-ready ABM demos
Create reusable demonstrations tailored to Incubeta's B2B client portfolio, including financial services, retail, and automotive sectors.
Activate and scale with OutMeasure
Launch ABM page execution across selected accounts, measure conversion lift, and expand as performance validates the approach.
ABM Partnership Recommendation for Incubeta
How Incubeta can partner with Prismic to deliver scalable, on-brand ABM landing pages as a new performance lever for B2B clients like ING Bank.
Alex Mills
Head of Partnerships
