Extending data-driven ABM execution for Digitas UK B2B performance clients
ABM Partnership Recommendation for Digitas
This page outlines how Digitas UK can use Prismic to deliver on-brand ABM landing pages at scale for enterprise clients like EE Business, complementing your Media, CRM & Loyalty programs.
Our analysis
Retail campaigns require buyer-specific landing experiences to convert qualified accounts
While creative campaigns and media strategies for clients like EE Business have become highly sophisticated, qualified traffic from enterprise buyers often lands on generic pages that fail to reflect category priorities, compliance requirements, or retailer-specific value propositions.
Industry-specific messaging falls short of buyer expectations
Campaigns for enterprise clients drive category managers and IT directors to static pages that don't address each company's specific priorities.
Content velocity cannot keep pace with retail partner demands
Creating compliant, on-brand landing page variants for regulated categories is slow and manual, limiting the ability to scale across multiple accounts.
Intent signals data go untranslated on-site
Media data and intent signals rarely translate into tailored landing experiences, limiting conversion from high-value buyer traffic.
Recommended Approach with Prismic AI Landing Pages
Convert client intelligence into buyer-ready landing experiences
Prismic AI turns audience insights from campaigns into personalized ABM pages for retail buyers—speaking directly to retail partnership directors and commercial leads.
Maintain compliance with built-in governance guardrails
Structured content models ensure regulatory compliance (ie. for GSK OTC and pharmacy categories) while enabling rapid variation across each retailer's brand guidelines.
Add a repeatable ABM capability to your service offering
Prismic provides the ABM page engine; Digitas UK delivers strategy, creative direction, and media activation across CRM & Loyalty and Total Commerce engagements.
Example: Digitas × EE Business
ABM landing pages built for potential B2B target accounts of EE Business
These examples show ABM landing pages generated for EE Business' target accounts as a demonstration of Prismic's output quality. Designs are intentionally low-fidelity; when deployed, pages render directly within each retailer's design system to ensure full brand and compliance consistency.
4-weeks Delivery plan
Next steps
Prismic and Digitas UK align to define a joint ABM execution offering and demonstrate value for B2b clients across healthcare and retail.
Align on healthcare and retail ABM use cases
Identify additional client segments (like Haleon's retail partners) where personalized ABM pages drive measurable conversion lift.
Define the joint delivery model
Clarify roles across creative strategy, media activation, page generation, and compliance governance for regulated categories.
Build demos for retail health accounts
Create reusable ABM demonstrations tailored to Digitas UK's B2B client portfolio.
Activate and scale
Launch ABM page execution across selected accounts and expand as outcome metrics prove out.
ABM Partnership Recommendation for Digitas UK
How Digitas UK can partner with Prismic to deliver scalable, on-brand ABM landing pages as a new capability for healthcare and retail clients across Networked Media, CRM & Loyalty, and Total Commerce.
Alex Mills
Head of Partnerships
