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Scaling personalised ABM journeys across priority UK enterprise segments

ABM Recommendation for HP

This page shows how HP can use Prismic AI to deliver governed, scalable personalization and campaign execution tailored to Heads of Digital Workplace, CIOs and IT Infrastructure Leaders, and Security and Compliance Leaders.

Alex Mills

Head of Partnerships

Email me

Our analysis

HP's Enterprise Marketing Challenge

HP’s UK marketing teams must deliver ABM landing pages tailored to diverse industries and buying committees without slowing governance, legal review, or diluting global brand consistency.

1

Manual ABM page production is not scalable

Creating bespoke pages for every target industry and account is labor-intensive, developer-dependent, and slow, so teams fall back to generic product pages that underperform for complex, hybrid-work security narratives and reduce ABM campaign agility.

2

Governance and brand consistency bottlenecks

Each new ABM experience requires careful legal, compliance, and brand review, making it difficult to adapt messaging by sector or persona at pace without risking inconsistencies that weaken enterprise credibility and sales alignment.

Recommended Approach with Prismic AI Landing Pages

Scale ABM industry narratives

Transform one hybrid work page into tailored journeys for priority enterprise segments. With AI Landing Page Builder — ABM personalization at scale, HP converts CRM and intent data into relevant industry and account messaging.

Speed campaign landing execution

Launch segmented ABM pages for new accounts in hours, not weeks. With Visual Page Builder for marketers, UK teams adjust copy and layouts without developer dependency.

Govern review and publishing control

Standardize compliant workflows so legal and security review every ABM page. With Releases and scheduling, teams coordinate approvals and time launches across UK campaigns.

Example ABM landing pages built for HP's potential B2B target accounts

These examples show ABM landing pages generated for HP to target potential key accounts. Designs are intentionally low-fidelity; in production, pages render directly within HP's design system to ensure full brand consistency.

Company

HSBC

Role

Head of Digital Workplace

Personalization Instructions

Write an executive page for Digital Decision Makers at HSBC. Emphasize secure hybrid workforce infrastructure, compliance-ready device management, and device lifecycle management outcomes. Address inconsistent isolation for remote trading and manual lifecycle rollouts. De-risk with editable draft so marketing, legal, and compliance teams stay fully in control. Use the headline pattern: “HSBC, Secure Hybrid Work Devices for Your Global Financial Workforce.” CTA: Explore Secure Enterprise Devices.

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Company

NHS England

Role

Head of Clinical End User Computing

Personalization Instructions

Create a healthcare page for NHS England’s Head of Clinical EUC. Emphasize secure clinical devices, telehealth-enabled laptops and workstations, and compliance-ready device management. Address inconsistent hardening across trusts, slow clinician provisioning, and legacy print authentication. Provide an editable draft so marketing, legal, and compliance remain in control. CTA: Explore Healthcare IT Solutions.

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Company

HM Revenue & Customs (HMRC)

Role

Deputy Director, Digital Workplace

Personalization Instructions

Produce a government-focused page for HMRC’s Deputy Director, Digital Workplace. Emphasize secure endpoint devices for government teams, compliance-ready device management, and device lifecycle management. Address decentralized procurement baselines, lack of secure print release, and manual compliance attestations. Deliver as an editable draft so marketing, legal, and compliance control publishing. CTA: Explore Public Sector Device Solutions.

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Company

Barclays

Role

Director of Endpoint Security

Personalization Instructions

Create a security-focused page for Barclays’ Director of Endpoint Security. Highlight secure endpoints for regulated environments, compliance-ready device management, and fleet-level visibility. Address fragmented telemetry, slow privileged access validation, and risky legacy print queues. Provide an editable draft so marketing, legal, and compliance stay in control. CTA: Explore Secure Devices for Financial Services.

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Company

Unilever

Role

Global Head of Workplace Technology (End‑User Computing)

Personalization Instructions

Write a solution page for Unilever’s Global Head of Workplace Technology (End‑User Computing), a multinational relevant role. Emphasize outcomes: standardized device experiences at global scale and stronger endpoint security for hybrid work. Address pain points with WXP: unify tools, gain proactive fleet automation, and improve experience visibility. Mention we specifically target the company 'Unilever'. CTA: Explore WXP.

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4-weeks Delivery plan

Next steps

We configure the ABM generator, align governance, and roll out compliant hybrid-work landing pages your teams can safely control.

1

Define ABM content structure

Co-design reusable ABM page templates, segments, and inputs tailored to hybrid workplace priorities.

2

Set governance and approvals

Map review workflows so marketing, legal, and compliance approve every page before publishing.

3

Generate ABM landing pages

Use the generator to create draft pages for each priority account and persona.

4

Launch and optimise

Publish approved pages, monitor engagement signals, and iterate messaging for higher pipeline impact.

Grow your website one slice at a time

The best time to build your marketing site with Prismic is now.

Alex Mills

Head of Partnerships

Email meBook a call
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