Give The Guardian readers one identity across web and app
Piano connects reader data from every touchpoint into a single customer view. Manage paywalls consistently, track preferences in real time, and grow subscribers faster with a unified identity platform built for publishers.
Trusted by leading publishers
Top media organizations rely on Piano to turn reader insights into measurable subscription revenue and retention outcomes.
"“An outstanding experience with Piano Analytics.”"
"“A platform that provides companies with digital analytics solutions effectively.”"
"“Great analytics services that help our team find insights faster.”"
Frequently asked questions
Answers to common questions about growing reader revenue and improving audience engagement.
GET STARTEDHow does Piano help publishers grow reader revenue?
Piano unifies reader data across web and app, letting audience teams build segments instantly, orchestrate personalized journeys, and convert more readers to subscribers.
Can I test subscription offers quickly?
Yes. Piano eliminates manual audience building so you can create cohorts in real time and rapidly iterate on offers, paywalls, and campaigns without waiting on data teams.
What products does Piano include?
Core products include Analytics, Activation, Audience, and Amplifier—all integrated so you can move from insight to action without switching tools.
How does Piano handle reader identity across platforms?
Piano creates a unified customer profile that works across web and app, ensuring consistent paywall experiences and preference management wherever readers engage.
How do I see Piano in action?
Request a demo to see how Piano can help your audience development team unify data, orchestrate journeys, and measure impact in real time.
See how Piano grows reader revenue and retention
Connect your analytics and cohort insights directly to activation so you can act on what matters. Measure impact in real time and tie every campaign to subscriber growth and retention metrics. Request a demo to see it in action.