Extending ABM execution capabilities for EssenceMediacom’s B2B performance clients

ABM Partnership Recommendation for EssenceMediacom

This page outlines how EssenceMediacom can leverage Prismic AI to deliver scalable, on-brand ABM landing pages for its B2B clients, complementing performance media, data, and analytics programs.

Noor Simreekheea

Experte CMS - Prismic

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Our analysis

B2B performance media now requires page-level personalization to convert intent

While media, data, and analytics have become highly sophisticated, many B2B campaigns still land on generic pages that fail to reflect account context, buyer role, or deal stage.

High-intent traffic lands on generic experiences

ABM media programs often drive qualified accounts to static pages that do not reflect account-specific challenges or value propositions.

ABM page execution does not scale operationally

Manually creating and governing personalized landing pages is slow, expensive, and difficult to industrialize across multiple B2B clients.

Disconnect between media intelligence and on-site experience

Rich audience, firmographic, and intent data is rarely translated into tailored on-site messaging, limiting performance impact.

Recommended Approach with Prismic AI Landing Pages

Activate ABM execution as a performance lever

Prismic AI converts EssenceMediacom’s audience and account insights into personalized ABM landing pages aligned with media strategy.

Deliver personalization with governance

Structured content models ensure brand consistency and compliance across enterprise clients while enabling large-scale variation.

Create a repeatable, billable ABM capability

Prismic provides the ABM page engine; EssenceMediacom delivers strategy, media activation, and optimization for B2B clients.

Example ABM landing pages built for B2B performance programs

These examples show ABM landing pages generated for Siemens’ B2B target accounts as a demonstration of Prismic’s output quality. Designs are intentionally low-fidelity; when deployed for your clients, pages are generated directly within their design systems to ensure full brand and campaign consistency.

Company

Volkswagen Group

Role

VP of Manufacturing Operations

Personalization Instructions

Write a focused page for Volkswagen Group VP of Manufacturing Operations. Emphasize scaling industrial AI and digital twins across plants and reducing downtime while boosting throughput. Address fragmented OT/IT data, protocol heterogeneity, and the need for closed-loop optimization using Siemens Xcelerator ecosystem. De-risk with integrated hardware–software and partner solutions. CTA: Request a consultation to scope a multi-plant pilot.

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Company

HCA Healthcare

Role

Director of Smart Infrastructure / Facilities

Personalization Instructions

Write a concise page for HCA Healthcare Director of Smart Infrastructure / Facilities. Highlight outcomes: lower energy spend and emissions while improving resilience and visibility. Address legacy BMS integration limits and data gaps with Siemens smart infrastructure, analytics, and Xcelerator partner solutions. De-risk deployment paths for active hospitals. CTA: Schedule a facilities modernization assessment.

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Company

DHL Supply Chain

Role

Head of Fleet Electrification and Depot Operations

Personalization Instructions

Write a results-oriented page for DHL Supply Chain Head of Fleet Electrification and Depot Operations. Emphasize reliable, scalable depot charging and unified operational visibility. Address vendor-siloed monitoring and limited grid-interactive controls using Siemens e-mobility, infrastructure, and analytics with Xcelerator ecosystem partners. De-risk phased rollouts across depots. CTA: Book a charging operations design workshop.

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4-weeks Delivery plan

Next steps

Prismic and EssenceMediacom align to define a joint ABM execution offering and demonstrate value for selected B2B clients.

Align on B2B ABM use cases

Identify client segments and performance programs where ABM pages drive incremental lift.

Define the joint delivery model

Clarify roles across strategy, media activation, page generation, and governance.

Build client-ready ABM demos

Create reusable demonstrations tailored to EssenceMediacom’s B2B client portfolio.

Activate and scale

Launch ABM page execution across selected accounts and expand as performance proves out.