CDP-Driven Personalization for Global Enterprise Clients

ABM Partnership Recommendation for Artefact

This page outlines how Artefact can use Prismic AI to deliver on-brand ABM landing pages at scale for its enterprise clients, complementing CDP strategy, identity resolution, and data marketing programs.

Noor Simreekheea

Experte CMS - Prismic

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Our analysis

CDP and data marketing intelligence now requires page-level personalization to convert intent

While CDP strategy, audience segmentation, and identity resolution have become highly sophisticated, many campaigns still land on generic pages that fail to activate the unified customer data your consultants deliver.

Rich CDP data lands on generic experiences

Advanced audience segments and identity resolution insights rarely translate into account-specific landing pages that reflect buyer context or campaign objectives.

Personalized page execution does not scale across global clients

Manually building and governing personalized landing pages is slow, expensive, and difficult to industrialize across 300+ enterprise brand clients operating in 26 countries.

Gap between unified customer data and on-site activation

CDP-enabled audience intelligence and firmographic data is seldom activated through tailored on-site messaging, limiting marketing ROI impact.

Recommended Approach with Prismic AI Landing Pages

Extend CDP activation to landing page personalization

Prismic AI converts Artefact's audience intelligence and CDP data into personalized ABM landing pages aligned with data marketing strategy.

Enterprise-grade governance for global brands

Structured content models maintain brand consistency and compliance for enterprise clients while enabling large-scale personalization.

Create a productized ABM capability for consulting engagements

Prismic provides the ABM page engine; Artefact delivers CDP strategy, data marketing, and activation for enterprise brand clients.

Example ABM landing pages built for enterprise brand campaigns

These examples show ABM landing pages generated for enterprise brand target accounts as a demonstration of Prismic's output quality. Designs are intentionally low-fidelity; when deployed for your clients, pages are generated directly within their design systems to ensure full brand and campaign consistency.

Company

L'Oréal

Role

VP of Global Digital Marketing

Personalization Instructions

Write a focused page for L'Oréal VP of Global Digital Marketing. Emphasize personalized beauty experiences and unified customer data across brands. Address fragmented consumer journeys, cross-brand identity resolution, and the need for cohesive omnichannel activation. De-risk with proven CDP integration and content governance. CTA: Request a consultation to scope a multi-brand pilot.

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Company

Samsung

Role

Director of Consumer Marketing Intelligence

Personalization Instructions

Write a concise page for Samsung Director of Consumer Marketing Intelligence. Highlight outcomes: improved campaign performance and customer engagement through unified data activation. Address cross-device attribution challenges and audience fragmentation with integrated CDP and personalization solutions. CTA: Schedule a marketing intelligence assessment.

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Company

Sanofi

Role

Head of Digital Marketing and Patient Engagement

Personalization Instructions

Write a results-oriented page for Sanofi Head of Digital Marketing and Patient Engagement. Emphasize compliant, personalized healthcare communications and unified HCP/patient data. Address regulatory constraints and siloed engagement channels using governed content models and identity resolution. CTA: Book a healthcare personalization workshop.

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4-weeks Delivery plan

Next steps

Prismic and Artefact align to define a joint ABM execution offering and demonstrate value for selected enterprise brand clients.

Align on B2B ABM use cases

Identify client segments and CDP-driven programs where personalized ABM pages drive incremental lift.

Define the joint delivery model

Clarify roles across CDP strategy, data activation, page generation, and brand governance.

Build client-ready ABM demos

Create reusable demonstrations tailored to Artefact's enterprise brand client portfolio.

Activate and scale

Launch ABM page execution across selected accounts and expand globally as performance proves out.