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Scaling organic visibility and search-led growth for Ecotricity

SEO & GEO Recommendation for Ecotricity

This page outlines how Ecotricity can use Prismic AI to generate governed SEO and GEO pages designed to capture organic demand, increase share of voice, and surface clearly in search and LLM-driven discovery.

Brenda Pugliese

Account Executive

Our analysis

Organic growth is limited by generic and under-structured content

High-intent and research-driven queries require precise, structured answers, yet most energy content remains broad, hard to differentiate, and poorly aligned with how users search and ask questions.

1

Search intent is not answered precisely

Broad category pages fail to directly address specific user questions, reducing rankings and engagement.

2

Low visibility in AI-powered search experiences

Unstructured content is harder for LLMs and answer engines to interpret and surface reliably.

3

SEO page creation does not scale

Manually producing and maintaining high-quality SEO pages across topics and regions is slow and resource-intensive.

Recommended Approach with Prismic SEO/GEO Agent

Generate intent-specific SEO and GEO pages

Prismic AI enables the creation of pages tightly aligned to specific search questions and comparison intents.

Structure content for search and LLM consumption

Structured fields improve clarity, consistency, and eligibility for AI-generated answers and featured results.

Scale organic coverage with governance

Editorial workflows and models ensure accuracy, compliance, and brand consistency as content scales.

Example SEO and GEO pages for priority search topics

These examples illustrate SEO and GEO pages built with mocked content; production pages would use Ecotricity’s design system and editorial standards.

Company

Best green energy supplier in the UK

Role

Eco-conscious household decision makers actively evaluating genuinely green suppliers

Personalization Instructions

Create an SEO page positioning Ecotricity as a leading UK green energy supplier by clearly explaining renewable generation, environmental impact, and how green credentials compare across suppliers.

Company

British renewable energy company

Role

Sustainability-minded consumers wanting to support UK-based renewable energy

Personalization Instructions

Generate an informational page explaining Ecotricity’s role as a British energy supplier investing directly in UK renewable infrastructure and generation.

Company

Switch to a green energy supplier

Role

Price-sensitive household bill payers ready to switch but concerned about risk and disruption

Personalization Instructions

Build a transactional SEO page reducing switching friction by clearly explaining the process, pricing continuity, and reliability of switching to green energy.

4-weeks Delivery plan

Next steps

Prismic partners with Ecotricity to model SEO content, generate structured pages, and operationalize scalable organic growth.

1

Define priority search intents

Align on keywords, questions, and comparison topics that drive organic demand.

2

Design SEO content models

Structure pages for clarity, governance, and search engine understanding.

3

Generate and publish pages

Use Prismic AI to create and deploy SEO and GEO pages efficiently.

4

Measure and expand coverage

Track performance and scale content across new topics and segments.

Grow your website one slice at a time

The best time to build your marketing site with Prismic is now.

Brenda Pugliese

Account Executive

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