Extending data science and customer-first CX into ABM execution

ABM Partnership Recommendation for Merkle

Prismic AI complements Merkle's experience consultancy by supporting end-to-end CX, loyalty, and omni-channel marketing programs. Our platform enables Merkle's B2B clients to create on-brand ABM landing pages at scale.

Alex Mills

Head of Partnerships

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Our analysis

Turning data-led CX expertise into account-specific landing page experiences

Merkle's background in data science and end-to-end CX delivery gives the team deep audience intelligence. But there's a gap between knowing what target accounts need and actually building personalized ABM landing experiences that reflect those insights at scale.

High-intent traffic lands on generic experiences

ABM programs built on sophisticated audience data and omni-channel targeting still route visitors to static pages that fail to address account-specific challenges or value propositions.

Personalized page creation doesn't scale with client demands

Manually building account-specific landing pages is too slow and expensive to deploy across Fortune 500 client portfolios at the pace ABM programs require.

Data intelligence doesn't connect to on-site experience

CRM data, loyalty programs, and customer insights rarely translate into tailored on-site messaging at the account level, leaving ABM efforts incomplete.

Recommended Approach with Prismic AI Landing Pages

Expand CX capabilities with ABM execution at scale

Prismic AI converts Merkle's audience insights and data science into personalized ABM landing pages that increase engagement and accelerate growth across enterprise accounts.

Brand-safe personalization at enterprise scale

Structured content models maintain brand consistency and compliance across all enterprise clients while supporting large-scale variation for targeted account campaigns.

Differentiated, billable ABM service offering

Prismic provides the ABM page engine. Merkle brings CX strategy, data science, loyalty programs, and personalization expertise. Together, they create a complete service solution.

Example ABM landing pages built for B2B performance programs

Reference ABM landing pages created for Merkle's B2B target accounts, showing Prismic output quality. Designs are intentionally low-fidelity. When deployed, pages integrate into client design systems to maintain full brand and campaign consistency.

Company

Chipotle Mexican Grill

Role

VP of Customer Experience and Loyalty

Personalization Instructions

Write a page for Chipotle's VP of Customer Experience and Loyalty explaining how to unify fragmented customer data from app, web, and in-store touchpoints into complete profiles that enable tailored rewards, offers, and communications. Show how this approach increases engagement and repeat visits. Request a consultation to scope a loyalty personalization pilot.

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Company

MetLife

Role

Director of Member Experience

Personalization Instructions

Write for a Director of Member Experience at MetLife who needs to address data silos across products and channels. Focus on building unified member profiles to create personalized journeys and communications that build trust and retention. Schedule a member experience assessment.

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Company

Verizon Business

Role

Head of Digital Marketing and Customer Acquisition

Personalization Instructions

Write for a Head of Digital Marketing and Customer Acquisition at Verizon Business who faces fragmented channel data and needs to capture intent signals. Focus on creating a unified account view that enables personalized account journeys and ABM programs. Book a customer acquisition strategy workshop.

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4-weeks Delivery plan

Next steps

Prismic and Merkle align to define a joint ABM execution offering and demonstrate value for selected B2B clients seeking personalized account experiences.

Align on CX and ABM use cases

Identify client segments and loyalty programs where ABM pages deliver engagement and growth alongside existing CX initiatives.

Define the joint delivery model

Clarify roles across CX strategy, data science, personalization design, page generation, and brand governance.

Build client-ready ABM demos

Create reusable demonstrations tailored to Merkle's Fortune 500 client portfolio and CX engagements.

Activate and scale

Launch ABM page execution across selected accounts and expand as engagement and conversion results prove out.