Scaling B2B Landing Pages Personalization at SabreMosaic
ABM Recommandation for SabreMosaic
How SabreMosaic GTM teams can scale personalized ABM landing pages for airline prospects using Prismic AI
Our analysis
SabreMosaic's GTM Challenge
Key challenges faced by SabreMosaic when engaging airline commercial and digital teams across a long and complex enterprise sales cycle.
Highly complex airline buying committees
SabreMosaic sells into airline organizations where retail, loyalty, digital, revenue management, and IT teams are all involved. Each persona has different success metrics, making generic product pages ineffective for ABM-driven outreach or active deals nurturing.
Difficulty scaling airline-specific value propositions
Every airline differs in fleet size, digital maturity, loyalty strategy, and ancillary revenue focus. Creating and maintaining tailored pages for each target airline manually limits the scale and speed of SabreMosaic's ABM programs.
Recommended Approach with Prismic AI Landing Pages
Airline and persona-specific ABM pages generated at scale
SabreMosaic can use Prismic AI to generate dedicated pages for each target airline and buying persona or decision-making involved stakeholder, using structured inputs such as airline business model, digital maturity, loyalty strategy, and commercial priorities.
Central governance with local sales flexibility
All AI-generated pages live inside Prismic and remain fully editable by marketing teams. This allows SabreMosaic to maintain messaging control while empowering regional sales teams to personalize outreach for specific airline accounts.
Fast experimentation across airline segments
SabreMosaic can quickly test different positioning for full service carriers, low cost airlines, and hybrid models. AI-generated pages make it easy to refine messaging by segment and persona based on engagement and sales feedback.
Examples of airline-specific ABM pages
Below are 5 examples of pages generated based on prompts examples for typical airline accounts SabreMosaic targets. Note: branding is mocked for demonstration purposes. In a production setup, official Sabre's design system will be used.
4-weeks Delivery plan
Next steps
This is how Prismic and SabreMosaic teams will collaborate to launch AI-powered ABM landing pages for prospecting in 4-weeks time.
Connecting Sabre's Branding System
Prismic's Solutions team will connect Sabre's design system to the page generator, with options to even enrich it with relevant blocks if needed
Connect sales and marketing intelligence
Define target airline segments, personas, and core value propositions to structure AI inputs for ABM page generation.
Generate and review first ABM pages
Launch initial batches of airline-specific pages, review outputs with GTM teams, and refine prompts with Prismic's Solutions Engineers.
Scale ABM outreach
Roll out personalized landing pages across outbound campaigns, sales emails, and account-based advertising.
Grow your website one slice at a time
The best time to build your marketing site with Prismic is now.
Dianka Soumaré
Solutions Engineer
