Scaling governed ABM journeys across global refractive surgery providers
ABM Recommendation for STAAR Surgical
This page shows how STAAR Surgical can use Prismic AI to orchestrate governed, scalable personalization and campaign execution, tailored to refractive surgeons, refractive service leads, and clinic administrators.
Our analysis
STAAR Surgical's Problem
STAAR Surgical’s marketing team must coordinate surgeon- and clinic-focused messaging across global web, YouTube, and event programs without a scalable way to personalize journeys by segment.
Fragmented surgeon and clinic messaging workflows
With distinct needs for surgeons versus clinic administrators, generic pages and assets force one-size-fits-all narratives that under-serve each audience, limiting relevance, engagement, and downstream conversion from education to commercial discussions.
Channel-specific personalization at global scale
Translating YouTube education, testimonials, and event programs into targeted landing experiences by geography and practice type is hard to operationalize, so campaigns rely on broad, static pages that constrain optimization, localization, and measurable ROI.
Recommended Approach with Prismic AI Landing Pages
Scale surgeon segment landing pages
Align campaign landing pages to surgeon personas and refractive priorities. With AI Landing Page Builder — ABM personalization at scale your team localizes messaging by account and region.
Speed clinic-focused campaign launches
Accelerate creation of clinic and administrator focused campaign landing pages. With Visual Page Builder for marketers your team iterates offers without developer reliance.
Standardize global brand execution
Enforce consistent storytelling for procedures across regions and partner segments. With Headless CMS foundation (marketers + developers) your teams govern reusable content for every market.
STAAR Surgical ABM Landing Page Examples
These entries showcase AI-generated, account-based landing pages for STAAR Surgical. Each page is tailored to a specific provider, decision-maker role, and set of refractive surgery pain points.
4-weeks Delivery plan
Next steps
Together we configure an AI-driven ABM page generator tailored to surgical buyers, then validate and launch at scale.
Define ABM content structure
We map key personas and clinical segments, then define structured inputs for page personalization.
Set governance and approvals
We configure review workflows so medical, legal, and brand stakeholders can approve content confidently.
Generate ABM landing pages
We use the generator to create tailored pages per account and route them for feedback.
Launch and optimise
We publish pages, monitor engagement signals, and iterate messaging to sharpen conversion over time.
