Extending ABM execution capabilities for Merkle's B2B performance clients
ABM Partnership Recommendation for Merkle
This page outlines how Merkle can use Prismic AI to deliver on-brand ABM landing pages at scale that turn CRM and loyalty data into conversion-focused experiences for B2B clients like Lumen.
Strategic Insight
Connected data deserves connected experiences at scale
Merkle's data science expertise and CRM capabilities create rich customer intelligence. Yet ABM campaigns often land on generic pages that fail to reflect this sophistication, leaving conversion potential unrealized.
CRM and loyalty insights stop at the landing page
Rich customer data from platforms like LoyaltyPlus generates deep account intelligence, but ABM pages rarely reflect this—resulting in generic experiences for high-value prospects.
Scaling personalized pages across 30+ markets is operationally complex
With 16,000 employees serving clients like Dell, Samsung, and T-Mobile globally, manually creating governed ABM pages for each account and persona is prohibitively resource-intensive.
Engagement platforms and landing experiences remain disconnected
Messaging, loyalty, and CX platforms generate actionable signals, but these insights aren't systematically activating on-site—limiting CLV impact.
Recommended Approach with Prismic
Transform connected data into conversion-optimized pages
Prismic converts Merkle's CRM intelligence, loyalty data, and account insights into personalized ABM landing pages, extending your data science heritage to the final conversion touchpoint.
Maintain governance across Americas, EMEA, and APAC
Structured content models ensure brand consistency and compliance across all markets while enabling account-specific variation at scale within each client's design system.
Create a differentiated, billable ABM capability
Prismic provides the ABM page engine; Merkle delivers CRM strategy, platform integration, and loyalty-driven optimization, creating a new performance lever that drives measurable CLV lift.
Example ABM landing pages built for Lumen
These examples show ABM landing pages generated for Lumen's B2B target accounts as a demonstration of Prismic's output quality. Designs are intentionally low-fidelity; in production, pages render directly within each client's design system to ensure full brand and campaign consistency.
4-Week Delivery Plan
Next steps
Prismic and Merkle align to define a joint ABM execution offering that uses your CRM, loyalty, and platform expertise to deliver measurable conversion lift for B2B clients.
Align ABM with CRM and loyalty programs.
Identify client segments where personalized ABM pages can lift CLV and loyalty program outcomes.
Define the global delivery model.
Clarify roles across CRM strategy, platform integration, page generation, and governance for multi-market execution.
Build demos for key clients.
Create reusable ABM demonstrations tailored to Merkle's B2B portfolio, including clients like Dell, Samsung, and T-Mobile.
Activate and scale globally.
Launch ABM page execution across selected accounts and expand across Americas, EMEA, and APAC as performance proves out.
ABM Partnership Recommendation for Merkle
How Merkle can partner with Prismic to turn connected CRM and loyalty data into on-brand ABM landing pages that increase CLV and conversion outcomes.
Alex Mills
Head of Partnerships
