Extending ABM execution capabilities for PHD's B2B performance clients via Omni Studio integration
ABM Partnership Recommendation for PHD
This page outlines how PHD can use Prismic AI to transform Omni Studio audience insights into on-brand ABM landing pages at scale, helping brands leap ahead and achieve disproportionate growth.
The Conversion Gap
Award-winning media targeting deserves landing pages that convert
PHD's Omni Studio delivers sophisticated audience planning and data analytics, but high-intent accounts often land on static pages that fail to reflect their specific context, buyer role, or business challenges.
Omni Studio intelligence stops at the landing page
PHD's sophisticated targeting and audience management brings qualified accounts, but they land on generic pages that don't reflect account-specific challenges or value propositions.
Production bottlenecks limit global scale
Manually creating personalized landing pages across PHD's 81 offices in 74 countries is slow, expensive, and difficult to industrialize for multiple B2B clients.
Rich data rarely reaches the on-site experience
Audience, firmographic, and intent data from Omni Studio is rarely translated into tailored on-site messaging, limiting conversion impact and ROI.
Recommended Approach with Prismic AI
Transform Omni Studio insights into on-site conversion
Prismic AI converts PHD's audience intelligence and account insights into personalized ABM landing pages that align with your media strategy and measurement goals.
From insight to live page in hours, not weeks
Generate personalized landing pages directly within client design systems—no creative requests, compliance review delays, or dev tickets required.
Prove Intelligence. Connected. delivers end-to-end
Create a new billable ABM capability that demonstrates measurable conversion lift and drives disproportionate growth for PHD's clients.
Example ABM landing pages built for Audi's target accounts
These examples show ABM landing pages generated for Audi's B2B target accounts and personas as a demonstration of Prismic's output quality. These low-fidelity demo pages illustrate the approach; in production, pages are generated directly within Audi's design system for full brand consistency.
4-Week Delivery Plan
Next steps
Prismic and PHD align to define a joint ABM execution offering that integrates with Omni Studio workflows and demonstrates value for selected B2B clients.
Align on ABM use cases
Identify client segments and performance programs where personalized ABM pages amplify Omni Studio audience insights.
Define the joint delivery model
Clarify roles across PHD's global planning teams, media activation, and Prismic's page generation with brand governance.
Build client-ready ABM demos
Create reusable demonstrations tailored to PHD's B2B client portfolio and Studio collaboration workflows.
Activate and scale globally
Launch ABM page execution across selected accounts and expand as performance proves disproportionate growth.
ABM Partnership Recommendation for PHD
How PHD can partner with Prismic to deliver scalable, on-brand ABM landing pages as a new performance lever for B2B clients, complementing Omni Studio planning and driving measurable conversion lift.
Alex Mills
Head of Partnerships
