Powering ABM execution for Dentsu B2B clients with Merkury-driven personalization
ABM Partnership Recommendation for Dentsu
This page outlines how Dentsu can use Prismic AI to bridge marketing and sales with on-brand ABM landing pages that scale. Turn Merkury identity insights into personalized experiences that create measurable revenue growth for B2B clients like Intel.
The opportunity
Merkury's identity intelligence deserves landing experiences that match its sophistication
Dentsu B2B has built powerful data and identity capabilities through Merkury, yet most campaigns still land prospects on generic pages that fail to reflect account context, buyer role, or purchase stage—leaving revenue on the table.
Merkury insights stop at the ad click
Your identity data and audience intelligence power precise targeting, but that sophistication disappears the moment prospects land on static, one-size-fits-all pages.
Manual page creation can't keep pace with account volume
Creating and governing personalized landing pages for every Intel target account and persona is time-intensive and difficult to scale across campaigns.
Revenue impact remains difficult to measure
Without personalized on-site experiences tied to specific accounts, attributing pipeline and revenue to ABM efforts becomes a guessing game.
Recommended Approach for Dentsu's Intel Campaign
Turn Merkury insights into tailored landing experiences
Prismic AI converts your identity data and account intelligence into personalized ABM pages for each Intel target account—from Apex's VP of IT to NorthStar's CIO.
Scale personalization without sacrificing governance
Structured content models integrate directly with Intel's design system, ensuring brand consistency and compliance while enabling rapid variation across personas.
Measure what matters: pipeline and revenue
Account-specific pages enable clear attribution from impression to conversion, giving Dentsu a direct line to demonstrate ABM's revenue impact for clients.
Example ABM landing pages for Intel's target accounts
These examples show ABM landing pages generated for Intel's B2B target accounts as a demonstration of Prismic's output quality. Designs are intentionally low-fidelity; when deployed, pages are generated directly within Intel's design system to ensure full brand and campaign consistency.
4-week delivery plan
Next steps
Prismic and Dentsu align to define a joint ABM execution offering and demonstrate value for Intel's priority target accounts.
Prioritize Intel target accounts
Use Merkury insights to identify high-value accounts and personas where personalized pages create the greatest conversion lift.
Define the joint delivery model
Clarify roles: Dentsu owns strategy, media activation, and account intelligence; Prismic delivers page generation and governance.
Build Intel account-ready demos
Create personalized demonstrations for Apex, Globex, and NorthStar that showcase the full ABM page experience.
Launch and measure impact
Activate ABM pages across Intel accounts and track conversion lift, pipeline contribution, and revenue attribution.
ABM Partnership Recommendation for Dentsu
How Dentsu can partner with Prismic to deliver scalable, Merkury-powered ABM landing pages that drive measurable revenue for B2B clients like Intel.
Alex Mills
Head of Partnerships
