Expanding ABM execution for Performics' B2B performance clients with OneSuite integration

ABM Partnership Recommendation for Performics

This page outlines how Performics can use Prismic AI to deliver scalable, on-brand ABM landing pages that transform OneSuite's identity-powered planning and intent signals into conversion-ready experiences across search, social, programmatic, and commerce channels.

Alex Mills

Head of Partnerships

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The opportunity

Precision targeting demands page-level personalization to maximize ROI

Performics delivers sophisticated identity-powered planning and AI-driven optimization across channels—but when high-intent accounts land on generic pages, that precision fails to convert into measurable pipeline growth.

Precision-targeted accounts land on generic experiences

ABM campaigns powered by OneSuite often drive qualified accounts to static pages that don't reflect account context, buyer role, or deal stage—undermining relevance and ROI.

Manual page creation blocks ABM scale

Creating and governing personalized landing pages for each target account is slow and expensive, preventing ABM programs from scaling across enterprise B2B clients.

Audience intelligence stops at the ad click

Rich identity-powered planning and intent data from OneSuite rarely translates into tailored on-site messaging, creating a gap between media precision and landing page relevance.

Recommended Approach with Prismic AI

Convert OneSuite intelligence into personalized landing pages

Prismic AI transforms identity-powered planning and intent signals into account-specific ABM pages that produce measurable lift in relevance, engagement, and pipeline ROI.

Scale personalization with enterprise governance

Structured content models ensure brand consistency and compliance while enabling large-scale variation across Performics' B2B client portfolio.

Build a repeatable, ROI-driven ABM capability

Prismic provides the ABM page engine; Performics brings strategy, OneSuite-driven optimization, and measurement creating a billable capability that scales across clients.

Example ABM landing pages built for HP

These examples show ABM landing pages generated for HP's B2B target accounts as a demonstration of Prismic's output quality. Designs are intentionally low-fidelity; in production, pages are generated directly within each client's design system to ensure full brand and campaign consistency.

Company

Global Manufacturing Enterprise

Role

CIO

Personalization Instructions

You are creating personalized ABM content for a CIO at a global manufacturing enterprise. This executive oversees IT infrastructure, digital transformation initiatives, and technology investments that support operational efficiency across multiple regions. Key responsibilities include managing legacy system modernization, ensuring cybersecurity, and evaluating enterprise software solutions. Pain points include integrating disparate systems, reducing IT operational costs, controlling technology sprawl, and maintaining uptime during infrastructure upgrades. Highlight HP's proven track record in enterprise IT solutions, including case studies showing reduced total cost of ownership, improved system reliability, and successful migrations for similar manufacturing organizations. The call to action should invite the CIO to schedule a consultation to discuss tailored infrastructure solutions that address their specific operational challenges and support long-term business growth.

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Company

Multinational Bank

Role

Head of IT Infrastructure

Personalization Instructions

You are a senior IT infrastructure executive at a multinational bank. Your main pain points include managing complex, multi-region data center operations, ensuring regulatory compliance across jurisdictions, and controlling costs while maintaining high availability and security. You're interested in solutions that can help reduce operational complexity, improve visibility across your infrastructure, and support your digital transformation initiatives without compromising on compliance or security requirements.

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Company

Healthcare Network

Role

Procurement Director

Personalization Instructions

Write a procurement-focused page for a Healthcare Network Procurement Director. Responsibilities: device standardization, vendor consolidation, SLA governance. Key pain points: uptime requirements, support burden, budget constraints. Emphasize HP's total cost breakdowns with transparent pricing, service-level agreements with guaranteed response times, and case evidence of faster clinician onboarding (reduced device setup time). Include proof of reduced vendor complexity and improved support efficiency. CTA: Request a total cost analysis and SLA consultation.

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4-week delivery plan

Next steps

Prismic and Performics align to define a joint ABM execution offering and demonstrate measurable value for selected B2B clients like HP.

Identify high-impact ABM use cases

Pinpoint client segments and performance programs where ABM pages drive measurable lift in conversions and pipeline ROI.

Define the joint delivery model

Clarify roles across OneSuite-driven strategy, media activation, Prismic page generation, and governance.

Build client-ready ABM demos

Create reusable demonstrations tailored to Performics' B2B client portfolio, including HP target account examples.

Activate, measure, and scale

Launch ABM page execution across selected accounts, track ROI metrics, and expand as performance proves out.