Enabling scalable ABM execution for The Kiln’s GTM engineering clients
ABM Platform Partnership with The Kiln
This page explains how Prismic acts as a ABM page infrastructure for The Kiln’s clients, allowing them to deliver on-brand, personalized landing pages at scale.
Our analysis
The missing layer in modern GTM systems is scalable ABM execution
Series B+ B2B teams generate strong intent signals and automation, but struggle to translate that intelligence into consistent, personalized web experiences.
ABM traffic lands on generic pages
Even advanced GTM stacks drive high-intent accounts to non-personalized, conversion-poor landing pages.
ABM pages are hard to govern at scale
Custom pages break brand consistency and become unmanageable as ABM programs expand.
GTM systems lack a web execution layer
Signals, enrichment, and orchestration stop before the website, leaving value unrealized.
Recommended Approach with Prismic ABM Landing Pages
Add a web execution layer to GTM systems
Prismic turns GTM signals orchestrated by The Kiln into structured, account-specific landing pages.
Deliver ABM pages without breaking brand
Structured content models ensure every ABM page remains on-brand, editable, and governed.
Create a repeatable, resellable ABM capability
The Kiln delivers GTM architecture and consulting; Prismic provides the CMS engine that scales across clients.
Example ABM pages built to demonstrate the joint value
These pages were created as a demonstration for The Kiln. The same approach can be deployed for any of your clients running ABM.
4-weeks Partner alignment plan
Next steps
Prismic and The Kiln align to integrate ABM pages into your client GTM systems and define a joint delivery model.
Map client ABM use cases
Identify which client profiles benefit most from scalable, page-driven ABM execution.
Define the joint solution architecture
Position Prismic as the CMS execution layer within The Kiln’s GTM systems.
Build client-ready ABM demos
Create reusable examples to support sales motions and client education.
Activate resale and delivery
Launch with selected clients and operationalize the joint ABM offering.
